Before the health crisis, Véronique had sophisticated make-up, today it is 100% natural. She gave up a well-stocked makeup bag: eye shadow, blush, foundation, lipstick, pencils, mascara …

For a year, she no longer uses makeup at all on a daily basis.“I no longer use lipstick at all, moreover they will soon be expired. I have not used foundation or very little for a year as well. There are several reasons: there are less possibilities at the level of exits, and the foundation leaves traces on the mask. I also took a liking to the return to the natural one. I think that it is not unpleasant, it allows the skin to be a little healthier and breathe “.

Post-containment trends

For a year, with confinements, the recourse to teleworking, a less rich social life and obviously the wearing of a mask, there has been a return to nature among women.

French women wear much less makeup. According to a survey, 42% wore makeup daily in 2017, they are now only 21%.

Keep your lipsticks, they will soon be vintage. 70% of French women have stopped putting on lipstick, and sales are collapsing.

Who says return to natural also says return of hairs. According to a survey, 1 in 6 French people wax less than before the first confinement.

Good habits for health

With the wearing of the mask, it is a good idea to stop wearing makeup. Dr Marie Jourdan, dermatologist explains that “the skin is confined under the mask, there is an acceleration of the sebum production process so the skin will become more oily etc. The mask itself will absorb the makeup and will make that even of good quality, it can become comedogenic and participate in a culture broth under the mask.
We can not only have pimples and small skin problems related to the friction and irritation of the mask but even more if this mask is filled with foundation or our own fat etc … That’s why ‘we tell people to change their mask regularly, even more so if we wear makeup.

A term has even been created, mascné, mask contraction and acne to refer to the imperfections caused by wearing a mask.

Applying makeup and wearing the mask for several hours results in a mask full of foundation. Stopping makeup is therefore a good thing, but dermatologists advise against stopping skin care, especially moisturizers.

For many women, this return to nature also involves a desire to take better care of yourself and your skin with scrubs, masks, etc.

Women abandon their bra

Since the first confinement, many women have deconfined their breasts. They have become adepts of “no bra”, which in English means no bra. A trend particularly present among young women.

According to a survey, 18% of those under 25 put their bra in the closet after the first confinement against only 4% before.

No longer wearing a bra, dangerous?

Dr Jean-Denis Rouillon conducted a study on the subject. For 3 years, he measured the breasts of 50 women who stopped wearing a bra.

These women were:

• Without overweight.
• Aged 18 to 35.
• They engaged in physical activity.

Dr Jean-Denis Rouillon explains the results of this study: “Contrary to popular belief, vshez the 50 women, all went well, none had the breasts which went down and on average over 3 years the breasts went up by 7 mm, of the height of the nipple compared to the shoulder. The nipple is like an eye, it’s very visual, it tended to look more upwards. On 50 people and over 3 years, stopping the bra had no harm “.

You can therefore stop wearing a bra without having sagging breasts and in addition they gain firmness, what more could you ask for!

Whether it is for a question of comfort, a desire for freedom, or a way of saying stop to diktats and injunctions, this health crisis has therefore allowed many women to discover or rediscover themselves naturally.